What’s up, {{first_name | Co-Pilot}} 👋
Up Up and Away
One month ago, I wrote a few in-depth play-by-plays on how my main newsletter, The Daily Tater, went from growing by a thousand subscribers in a month to nearly that same amount of unsubscribing a month later. These were real-time thoughts and actions on how the last month played out, and I’ll link them below for your convenience.
Hard Times Make Hard People
- My newsletter went to my own spam inbox.
Adapt or Perish
- The first steps taken to counteract poor subscriber quality and increasing spam reports.
The Great Churning
- The main things I did to counteract high churn and low open/click rates.
One Step Backwards, Two Steps Forward
- End results of The Great Churning after SparkLoop growth was paused.
What a learning experience this has been! Almost exactly as I laid out in these previous articles, we have now passed all-time highs in subscriber count, open rate, and click rate over the last 30 days. Attracting new customers or subscribers is a matter of doing it the right way. Fast, cheap, and easy probably won’t get you the results you desire. Focus on quality in and you will get quality out.
🕸 This Week On The Web
Former FTX CEO Sam Bankman-Fried was sentenced to 25 years in prison on fraud charges.
MLB's new jerseys are even worse than fans anticipated. The Yankees’ gray jerseys looked like they were dipped in a pool.
🗳 Suggestion Box
To ensure you receive the newsletter in your inbox, please add [email protected].io to your contacts. If you use Gmail, drag this email to your “Primary” tab. For other email users, please reply with anything you’d like so we can avoid spam.
Enjoyed this email? Please consider supporting below🔽