One Step Backwards, Two Steps Forward

The Great Churning is now officially behind us. All of the nonsense SparkLoop referrals have either churned or were successfully verified via my criteria, which is that the subscriber needs to be in the United States and make one click within the first 26 days, which would be roughly 15 newsletters received.

For the first five months of The Daily Tater, I used SparkLoop as my only paid growth method. We hit a peak of just over 2,050 subscribers, and below is a brief breakdown of how many were either confirmed or churned over that span of time.

Confirmed: 185 subscribers
Rejected: 4,040 subscribers

Four thousand people signed up for my newsletter but were never interested in receiving it. Most of the time, they had no idea they signed up. This resulted in nonstop spam reports, nearly bringing months of hard work to zero.

Because the confirmation time on SparkLoop was 26 days, it took nearly a month to cleanse the system of these subscribers fully. Since the start of this newsletter enema, I have been running Facebook Ads to offset some of this churn, and while in terms of subscriber count, we’ve taken one step backward, we’re well on our way to following that up with two major steps forward.

Newsletter Metrics
- March 1st: 2,012 recipients, 31.4% open rate, 7.8% click rate
- March 20th: 1,831 recipients, 46.8% open rate, 18.1% click rate

One step backward regarding recipients and two major steps forward regarding open rate and click rate. This coming Monday’s newsletter will eclipse the total of March 1st recipients and annihilate the open and click rates.

Adapt or perish. By attracting the right subscribers via targeted ads and ensuring these ads are seamlessly aligned with my landing page and emails, The Daily Tater will continue to outperform the competition.

You simply can’t beat the person who refuses to give up. 🫡

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